January 2009 – Booths and Events Edition

Eric — Sun, 30 Jan 2011 19:26:48 +0000

Booths and Events January 2009
A booth is a great place to bring your new Distributors to hear you make your presentation.
There’s an opportunity for us at the first of every year, and especially in the month of February to attend a lot of health and heart fairs and share our healthy jerky. Remember the month of February is the “heart” month
Many people at these events, especially the other presenters, will be interested in hearing about the Jerky Direct opportunity. You have a semi- captive audience that is already inter- ested in trying samples and possibly getting small business start-up advice.
You’ll definitely want to attend, and possibly even participate with a booth in some of the health fairs this winter. Later in the year you may want to try the farmer’s markets, flea markets, trade shows, and booths of many kinds.
Booths are good for training new Distributors
A booth is a great place to bring your new Distributors to hear you make your presentation. They’ll get to hear you tell your story over and over again. Then they’ll start to practice theirs over and over.
How to plan ahead
There are costs for booths, however, and investing a lot of time and money in booths and seeing few results can be discouraging.
If you want to try promoting Jerky Direct in booths, start small and discover what works best for your team. You may be able to find booths at malls and local fairs at a reasonable cost.
Before you invest in a booth, it’s wise to attend the event first and exchange business cards or get the names of a few exhibitors, especially those who have food products and op- portunities similar to yours. They can
give you suggestions for how to make your booth worth your investment.
In some areas there are insurance requirements if you sell food at your booth. Call Customer Support a couple of months before the event, and we can get you an insurance rider that meets those requirements.
Some Jerky Direct leaders gather so many contact names and business cards at these events that they never have to invest money for a booth. All of the leads become part of a warm market list for a contact like this, “I don’t know if you remember me but when you gave me your card, you suggested that I call and talk with you about Jerky Direct. Did I catch you at a good time?” Then you ask if you can make an appointment ei- ther by phone or in person to share the Jerky Direct opportunity.
If a Distributor in your area or in a nearby area uses booths regularly, you can ask to be part of their team at one of their shows and learn what works well from them.
Make sure you talk with people who are experienced in booths and learn all you can before you make a heavy fi- nancial commitment. Try to get commit- ments and appointments at the booth for one-on-one presentations or for getting your contacts to a home party or oppor- tunity meeting.
The fortune is in the follow-up
When you gather names of interested people at a booth or an event, make sure you email and use the phone to follow up quickly and frequently. Your investment in a booth only pays off if your follow-up is the best part of the proc- ess. Plan it well and plan for continuing to make phone and email contacts until you have ex- hausted the potential in every lead.
Booths for retail sales
You may know some Jerky Direct Dis- tributors who use booths mainly for making retail sales. That’s a good way to make some money, but be sure to talk about the opportunity with every customer. Who knows if he or she is ready for a part-time opportunity? If you don’t ask, you’ll never get a positive answer.
When you share the product, the com- pany, and the opportunity with everyone you meet, you stand to duplicate what you are doing and make a lot more money over the long haul.
How much does your jerky
cost? Every Distributor has to answer that
question, but there are more ways to answer it than you think.
Some new Distributors may squirm as they think of the price of the tough, cheap jerky on the convenience store racks. They may think of the roadside stands or some other inexpensive source for inferior jerky.
But Jerky Direct isn’t a roadside stand or a convenience store. It’s a business opportu- nity and a very affordable way to get the highest quality jerky available anywhere. If you plan to make money in this business, you’ll want to learn a different way of thinking about the cost of our jerky.
Here’s another way to present our price. “Well, that depends on where you’re buying your jerky now. How much jerky do you buy?”
Get an answer then say, “I get it from my own store instead of someone else’s store. Commissions from my order and the or- ders of a lot of other people pay me instead. I don’t have to lose all my profits to the conven- ience store.” That gives you a chance to explain the simple details of the compensation plan.
Here’s another way to answer the question. “Well, that depends on what you’re spending for snacks, especially healthy ones. What snacks do you use all the time? Are any of them healthy protein snacks?”
If they like the idea of protein snacks, share with them the advantages of pro- tein instead of inexpensive, empty carbs:
Proteins are craving busters. They help you feel full longer. You don’t binge on them as much as you do
on inexpensive carbs like chips or candy. They don’t have the negative image of a
“health food snack.” Plus, they taste great.
Some of your clients may be think- ing, “Jerky costs $12.00 a pound. I can get the most expensive cut of beef, buffalo, or turkey and beat that at the meat counter.”
“Well…aside from the inconvenience of chopping, preparing, and cooking, and the fact that it’s pretty hard to eat your steak as a snack…jerky is actually a pretty inexpensive source of protein.”
Two-thirds of the weight of the meat is lost when jerky is slow-processed. The water is gone. So weight-for-weight it’s like compar- ing the price of a pound of raisins with a pound of grapes.
If your steak or deli meat is between $4.00 and $9.00 a pound and Jerky is $18.00 a pound, the two may actually be equal in price.
You’ll never find a more tender, more delicious meat snack than Jerky Direct jerky…at any price. It’s free from hormones,
MSG, nitrites, and other synthetic, fake flavor- ings and preservatives. It’s processed by a company that knows from forty years of experi- ence how to produce the most consistently deli- cious jerky on the planet.
So how much does it cost? It’s priceless. In 2009 enjoy Jerky Direct jerky,
guilt free! It’s definitely worth it!

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Why a Jerky Fundraiser will be a huge hit! (And how it to do it)

Eric — Wed, 04 Feb 2009 00:53:40 +0000

Top 5 reasons that a Jerky Fundraiser is better than a candy drive.

1. Jerky is a healthy snack that is low in calories, low in fat, and high in protein and taste!

2. Who are the people who are spending the money at your fundraiser?…PARENTS! They don’t want candy they just want to support the school. Both parents and kids love jerky and parents will be thrilled about a healthy way to support their school.

3. You don’t need to purchase bulk cases of jerky before you start. We have great order forms with a huge variety of delicious and fun products. Simply take your order forms around, send them back to us, and we will have the jerky shipped directly to your organization in just a few days.

4. You have the convenience of accepting Cash, Check, or Credit, we do all the processing, and you keep 50% of the profits!

5. Aren’t you tired of the same old candy or magazine drive every year. Why not do something fun and different and get people’s attention. Candy drives are a dime a dozen and people often times don’t even remember who they gave their money to. However, a jerky drive stands out and people will talk about it, which in turn raises awareness for you cause! In fact, they often come back for more jerky.

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We Found The Best Jerky » Fundraising

January 2009 – Booths and Events Edition

Why a Jerky Fundraiser will be a huge hit! (And how it to do it)