We Found The Best Jerky

October 2009
Jerky News
As I stood on the sidelines of my daughter’s soccer game, the guy next to me asked if I had heard of Jerky Direct. Of course! He was quite surprised at my knowledge of Jerky Direct, our conversation continued . . . I asked him what he liked so much about the company. “The products are outstanding, I love opening my mailbox twice a month . . . once for my product and once for my check!” He appreciated the value and quality of the Jerky Direct products, but above all, “the marketing program is so easy to understand and explain to my friends and family.”
We talked about the unlimited, unilateral downline and the freedom to create and build our business just as we want. The enthusiasm we shared for Jerky Direct reminded me that this is a dynamic, rapidly growing company with retention rates unimagined by other companies. It feels great to be on a successful team and to cheer each other along.
On the same day, I received an email from my uncle. He described listening (on cassette) to another company’s marketing program. After the first ten minutes of information, he was lost and not sure about what level and requirements he had to meet to receive a commission. The narrator of the program admitted that it took him a few months to finally understand the complex marketing program. The narrator assured my uncle that everything would work out and he would eventually understand the program—just enroll and find out. Because of complex and complicated marketing programs, most companies struggle to maintain 25% enrollment.
No other company in the world retains customers like Jerky Direct. Because of our superior products, great value and simple, effective marketing program, we enroll and retain happy customers. It is no wonder that a soccer-Dad would feel so comfortable asking me about Jerky Direct. He was confident that I would love the product and he was comfortable explaining the simple and rewarding marketing plan. He was thrilled to be a part of this rapidly growing company and knew it could enhance my life, just as it has enhanced his. As the final whistle blew, I too felt the satisfaction of participating on a winning team. High-fives for the soccer team—high-fives for Jerky Direct!
Beef and Cheese Ball
1 (8 ounce) package cream cheese, softened 3 ounces Extra Tender Original Beef Jerky (chopped up) 2 green onions, chopped 1/4 teaspoon onion salt 1 tablespoon Worcestershire sauce DIRECTIONS: In a medium-size mixing bowl, combine cream cheese, Extra Tender Original Beef Jerky, green onions, onion salt, and Worcestershire sauce. Form the mixture into a ball and refrigerate before serving. Sprinkle any leftover jerky on top.

Beef Jerky Business

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What does all natural and organic really
mean?
April 2009
The organic certification is a strong and consistent program that maintains a high standard of excellence.
For a product to qualify for the “all- natural” claim, all of these qualifica- tions must be met. Our products must have no added hormones or antibiot- ics. It also means they’re minimally processed with no artificial ingredi- ents or preservatives.
“Organic” is a United States Depart- ment of Agriculture certification that includes all the qualifications for the “all-natural” claim, plus the animals and all the plant products they consume must be raised on land that has been free from any chemical pesticides, herbicides, and non-natural fertilizers for at least three years.
Mother animals that were not born or- ganic can never be organic. Only if the mother has been on certified organic land and feed for at least a year will the offspring be qualified as organic for meat snacks
The organic certification is a strong and consistent program that maintains a high standard of excellence. There are a very few production facilities in the United States that are certified or- ganic. Organic
certification is truly the ultimate in quality.
How to tell your Jerky Direct story in the most compelling way
There are three essential parts to a compel- ling Jerky Direct presentation. You deliver your story in whatever order works best for your contact. You can start with a testimo- nial of making money or enjoying deli- cious, tender jerky. Then you tell them more about the product. You follow up with our simple, sensational opportunity. That’s it. It shouldn’t take much longer than a ride to the top floor of an elevator.
People are different in what grabs their at- tention. If I’m a money guy and you ap- proach me with the jerky, you’ve lost me. Eventually I’ll want to know about the product, because you have to have both a great product and a great opportunity, but if I am a money guy, you have to lead with the money. Others need to know first about the product.
You also have to get a feel for how much money is going to grab their attention along with how hard they have to work to get it.
Some people would tune you out if you led with how they were going to make $5K a month. Some need a vision for how they can do an extra $500 or $100 a month with a certain level of commitment. Feel them out and see how they respond. You’ll lose some of the best business builders if you don’t focus on what grabs their attention and imagination. Be willing and able to talk about both products and money equally well.
Don’t prejudge people. Practice your story on eve- ryone. Be consistent. Beat everybody else out there to the punch, and you’ll be a winner. You’ll be do- ing the thing that makes the biggest difference in your success.
The only way to get yeses is through the nos. You have to be willing to take everybody who comes along with whatever mood they happen to be in. How you tell your story is only a small part of the result you will get. Their mood, their mind-set all decide how they will respond. You’re not responsi- ble for the nos, just the number of approaches you make. So make a ton of them and welcome the nos.
Be respectful and courteous, but tell them your 3- part story—product, money, and testimonials in whatever order you choose. If you judge everyone you meet as not being interested or worthy of your time, you’ll end up not practicing your storytelling very much. For your ongoing success, more than anything else, you need practice telling your story.
In fact, if you really want to challenge yourself to become an expert storyteller, instead of counting the yeses, count the nos. Try to get to 99 nos. Try going back and re-pitching the people who already told you no. Give them a new testimonial. The more pitching you do, the better you’ll get, and the more yeses you’ll get. By the time you get to 99, you’ll have a thriving business.
Simply play the numbers game. How many people do you have to approach? What is a true “success month,” “success week,” or “success day?”
It’s a day, week, or month in which you meet your goal. If you need an extra $500 a month in order to make your life what you want it to be, figure out how many stories you have to tell a day, a week or a month to get there. What are your ratios? Give a complete story—money, product, success stories to
…let’s say…20 people. Maybe it’s only 10. Maybe it’s 40. Find out your ratio, then commit to it to get your $500 a month. What if your goal is $1,000 or $5,000 a month? You’ll adjust your contacting until you find your personal ratio. Then you’ll improve upon it.
The first time you set your ratios will be your hardest, because it will always become easier the more you do it. You’ll start duplicating, and oth- ers will start doing what you do and filling your downline. It’s all about duplication and exponen- tial growth.
Telling your story to everyone you meet, espe- cially those you know best (your warm market) is the best way to build this business. Then you’ll get each of your new Distributors to do the same thing. It’s simple to just carry jerky with you eve- rywhere and share it with others. Then strike up casual conversations about what you do. Eighty percent of your success will be with your warm market.

Healthy Organic Jerky

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Recipe #1 – Basic

2lbs. of beef brisket

1 c. water
2 tsp. salt
1/8 tsp. pepper
2 tsp. liquid smoke
1 tsp. garlic powder
1 tsp. onion powder

refrigerate overnight

Recipe #2 – Sweet and Sour

1 tsp salt
1/4 tsp pepper
1/2 tsp onion powder
1 garlic clove (crushed)
3 tbsp brown sugar
1 tbsp soy sauce
1/4 cup red wine vinegar1/4 cup pineapple juice

Recipe #3 – Teriyaki Marinade

15-20 oz. Soy Sauce
15 oz. Worcestershire Sauce
15-20 oz. Teriyaki sauce
2-4 tablespoons Dark Brown Sugar
2-4 tablespoons Garlic Powder
2-4 tablespoons Onion Powder
2-4 teaspoons Cayenne Pepper
5 oz. bottle Liquid Smoke
2-4 oz. Dark Corn Syrup or Molasses for even more flavor

Recipe #4 – Indian Style (recipe calls for 5lbs ground beef)
5 tsp. salt
3 tsp. curry powder
5 tsp. black pepper
4 cloves pressed garlic
1/2 tsp. cinnamon
3 tsp. ground ginger
1/4 tsp. ground cloves
1 cup cream sherry 1/2 tsp. cumin

If you have your own special jerky recipe you’d like to share, just leave a comment!

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